Registered Designs: The Unsung Heroes of IP


Registered Designs: The Unsung Heroes of IP

, By
  • Greeting cards designs
  • Car tyre tread patterns
  • Fabric designs
  • Textures
  • Typographic typefaces used on products
  • Bottle shapes and adornments
  • Innovatively shaped food
  • Folding kettles (yes really!)

In the UK, M&S relied on Registered Designs to secure a victory in its long-running intellectual property battle with ALDI, when the latter was accused of copying M&S’s festive gin bottle. The design features a built-in light, gold flakes suspended in the liqueur, a bell-shaped bottle, and graphics on a wintry theme.